World marketing trend 2019: Storymaking instead of storytelling
Yesterday business units feel healthy enough reaching their audience by posting fancy stories. They pay for creation, channels to spread, costs optimization. Nowadays online reality challenges us with new unavoidable riddles. Virality has become more than an idol but a part of survival on the harsh competitive online ground. Brands, include small and personal brands, have to tell specific stories to be seen and be heard in overcrowded data stream.
You don’t only need to say something new to your audience, you need audience to talk about it a lot. By this way your readers, not only you, becomes the participants of information stream by sharing your content or parts of it. And you don’t have to pay for the ads! That’s simple. Storymaking is much cheaper if it’s made with an comprehensive approach. A good viral content is a real treasure and it’s becoming extremely harder day by day to produce it. Storymaking is a technology that often lies between online and offline happenings. People do talk about what they’re involved in. That’s, probably, the key term.
The storymaking isn’t a new technic at all. It’s just rarely used because of the creativity and commitment it appeals to, but new times dictates new rules. If you’re not “in”, you’ll be “out”. It reminds me one TV-show about top models … So, who run the world? The viral content.