World marketing trend 2019: Storymaking instead of storytelling

Yesterday business units feel healthy enough reaching their audience by posting fancy stories. They pay for creation, channels to spread, costs optimization. Nowadays online reality challenges us with new unavoidable riddles. Virality has become more than an idol but a part of survival on the harsh competitive online ground. Brands, include small and personal brands, have to tell specific stories to be seen and be heard in overcrowded data stream.
 
You don’t only need to say something new to your audience, you need audience to talk about it a lot. By this way your readers, not only you, becomes the participants of information stream by sharing your content or parts of it. And you don’t have to pay for the ads! That’s simple. Storymaking is much cheaper if it’s made with an comprehensive approach. A good viral content is a real treasure and it’s becoming extremely harder day by day to produce it. Storymaking is a technology that often lies between online and offline happenings. People do talk about what they’re involved in. That’s, probably, the key term.
 
The storymaking isn’t a new technic at all. It’s just rarely used because of the creativity and commitment it appeals to, but new times dictates new rules. If you’re not “in”, you’ll be “out”. It reminds me one TV-show about top models … So, who run the world?
The viral content.

SEO vs SMM title

What’s the difference? When we write for a website we have to care about its easy tracking. Our title must be convenient for searching engines. When we write some text for social network, what’s our main target? Ofcourse, reactions! When you create a title like “Where to find blue socks?”, it’s more about search because it looks like retrieval request by itself. Some readers in social networks may know the answer but it’s not an attention-grabbing, however. The title “Blue socks: Wanted Dead or alive” is more attractive, isn’t it? Don’t you want to leave a laughing smile on Facebook? Or your own extra joke in comment? Maybe this example isn’t ideal but I hope you got it.